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LSP with a Latin Flavor
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This installment of our tour of LSP applications around the world showcases Latin America. Enthusiasm for the power of LSP is widespread. According to Lucio Margulis from the consulting firm, Juego Serio,"there has been significant growth in Brazil, strong interest in Chile, and adoption in the emerging markets of Panama, Costa Rica, Columbia, Peru, and Uruguay." Margulis noted that in Latin Amercia, the most dramatic results have been achieved in cultures with a hierarchical social structure because the LSP process tends to democratize the entrenched culture.
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Transforming the Media Business
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Lucio Margulis (right) at the workshop, which included Grupo Cisneros, Venevisión, Primer Canal de TV del Sindicato de la Construcción de Argentina, TV de Costa Rica.
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Latin American media specialists contracted with the consulting group Juego Serio to design a program that would allow a diverse group of specialists to build the future of information distribution and communication in Latin America. The group included people with production-line experience (but little academic training), and digital natives knowledgeable in new communication channels such as on-line newspapers, blogs, Twitter, Facebook, Wikipedia and YouTube.
The workshop participants built a landscape of the current state of the industry, and clearly modeled the impact of new media on the market. This context allowed the team to imagine future opportunities for new technologies and for the production, distribution and access to media content in a variety of formats. The team was able to deeply analyze the strengths, weaknesses and limitations of various communication methods.
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Building their Future Workplace
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Evolution of administrative work. From left to right, past, present and future. Past: Boring and monotonous. Present: Dynamic and moving (wheels). Future: Teams, multi-disciplinary, integrated, green. Click image to enlarge.
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A major Latin American oil company leveraged their move to new offices to create an opportunity to rethink their work processes. Juego Serio designed a workshop that included the architect and oil company representatives from the human resource department (including psychologists and trainers) and various business units. The team selected came from different levels in the organizational hierarchy. The participants built LSP models of the meaning of work, and the tools, place and time required to work 15 years ago, now, and 15 years in the future. This business landscape was used to analyze past, present and future business scenarios.
Everyone involved thought the project was a great success. Oil company employees were able to communicate their feelings about the declining quality of their work-lives over the past few years. For the first time, they were able to express their desire for a quality work environment. The architects gained knowledge that directly impacted their design of the organization's future workplace. The human resource department, who spearheaded the project, gained the respect and support of the entire organization.
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Getting LSP in Latin America
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Lucio Margulis from Argentina was one of the first certified facilitators in Latin America. He and his team work closely with Rasmussen Consulting. Others trained and certified in Latin America include Rodrigo Edwards and Diego Uribe in Chile, Alvaro Delgado in Peru and Maria Izabel in Brazil.
Companies in Latin America that use or have used LEGO SERIOUS PLAY include American Express, Atento Telefonica Group, Cisneros Media Group, Citibank, Bank of Galicia, Novartis, Kimberly Clark, Liquors of Guatemala, Phillips, Tenaris Global Metal Group, Toyota and Sab Miller.
One of the largest LEGO SERIOUS PLAY workshops ever was held in Santiago, Chile, in 2008. The program included over 500 participants. Click on the photo for more details.
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Train-the-Trainer & News Room
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When your business system becomes tangible, you can understand its complexity and collectively develop a course of action that makes sense to all of you.
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In the News
Making a Game of Agile (Software Development Times)
Building Business Systems with LSP - 2 hrs. in 2 minutes
Training Schedule for August - December 2011
Atlanta (USA) August 15 - 18
Boston (USA) August 22 - 25
Odense (Denmark) September 19 - 22
Miami (USA) October 10 - 13
Singapore November 1 - 4
Boston (USA) November 29 - December 1
Copenhagen (Denmark) December 12 - 15
For more information email Robert Rasmussen
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Tel: +45 22 98 17 09 Skype: lego_serious_play
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Rasmussen Consulting (formerly Robert Rasmussen and Associates) specializes in using the LEGO SERIOUS PLAY methodology to effectively harvest an organization's collective intelligence to enhance strategic behavior for better and faster decision- making. We are based in Denmark with offices in US and Japan.www.rasmusssenconsulting.dk.
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