CASE STORIES
 
 
 
 


Serious Play Gazettes - earlier published issues
Can I LEGOView you?
Speaking LSP in MasterCard
New study records impact on the heart and brain
LSP with a Latin Flavor
Do you speak LSP?
New Study Proves and Measures Collective Intelligence
Sustainable Energy for You and Your Team
Building Purposeful Organizations
Social Capital in Your Company
New Opportunities for More Serious Play
New Research Documents the Value of LSP in Real Time
Mobility Begins in the Mind
Build on the Good Ideas of Others
WomenBuild
Corporate Creativity
Embracing Unpredictability
Empowering women in technology
Studying indentity through metaphors
To get different results do something radically different - stop talking

Serious Play Gazettes 2007
Serious Play Gazettes 2005 - 2006


THE GAZETTE, February 2012 - Can I LEGOView you?

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Can LSP save the world? No, but it can help!
By Patrizia Bertini:
London School of Economics and free lance journalist


  • Can I LEGOView you?
  • Why not Israel and Palestine?
  • Truth emerges, brick by brick
  • Three years ago, when I began my Ph.D. program, I was looking for a new research method. By chance I found a book I bought years before and forgot: it was D. Gauntlett's Creative Explorations. The LEGO bricks on the cover inspired my LEGO SERIOUS PLAY journey.

    Fateful Meeting
    In an effort to find out more about using LEGO bricks in new ways, I connected with Robert Rasmussen. Robert and I met in London when I participated in a four-day facilitator training program. Few meetings in life are life-changing. My meeting with Robert changed my life.

  • Can I LEGOView you?
  • Not being able to use LEGO SERIOUS PLAY for my research as intended and not being interested in a career as a facilitator, I looked for something different. Hence the idea: why not combine LEGO bricks and journalism, and find a new way to run journalistic interviews to delve into complex social realities?

    After the first encouraging results obtained by interviewing protesters at St. Paul's Cathedral Square, I decided to find another complex, more extreme and challenging situation.

  • Why not Israel and Palestine?
  • All I needed after all was a LSP basic kit, a recorder, a camera and a little bit of creativity.

    What questions could I ask that would be unbiased? I decided to ask the most naïve, opened-ended questions possible: What is Israel? What is Palestine? As simple as that: there's no need to recall historical facts, errors or events from the past. We all know them and by mentioning anything, I could create tensions giving the impression to have a thesis or idea to prove. The less I'd say, the more they would tell me.

    I had no idea what to expect from that experience but it turned out that LEGOviews (LSP interviews) are even more powerful than I thought. Most interview processes were smooth and relaxed. Rather than being the usual tense intellectual fight between a journalist and an interviewee, they were a collaborative process. There was no tension, we (me and the interviewees) worked together: they opened me to their world through their LEGO models. I never asked a personal question. All my questions were about the model, so that the interviewees felt protected and much more comfortable. After all, I was not attacking, I was not contradicting them, I was not provoking directly.

  • Truth emerges, brick by brick
  • Check out the latest facilitator training schedule for Europe, USA and Latin America

    After 10 days traveling in Palestine and Israel with my bricks, I have gained a unique picture of such a complex situation made by LEGO models, by the visions and perspectives that interviewees shared with me. Cultural differences emerged. I've realized how some topics strictly intertwined with the cultural background of the interviewees might have not emerged without the LEGO models. Not living there, not sharing the same experiences, I might overlook differences in cultural value systems. We have been talking about politics, history, war, tensions, but always referring to the model, always playing with the model in a collaborative way, like a journey we engaged in together towards some sort of truth.

    And this was just the first of my experiment. I am now looking for other complex realities, especially those where people's voice is barely heard. Because LEGOViews give voice to them in a unique and unexpected way.

       
    Tel: +45 27 64 23 50
    Skype: lego_serious_play

    Rasmussen Consulting (formerly Robert Rasmussen and Associates) specializes in using the LEGO SERIOUS PLAY methodology to effectively harvest an organization's collective intelligence to enhance strategic behavior for better and faster decision- making. We are based in Denmark with offices in US and Japan.www.rasmusssenconsulting.dk.

    THE GAZETTE, December 2011
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    Speaking LSP in MasterCard
    By Ann Ann, Low
    Vice President
    MasterCard, Human Resource Division - Asia Pacific Middle East and Africa Region


  • Leadership SGPs
  • Transformational
  • Ann Ann Low
  • Imagine 30 senior leaders with varying professional business experience from 20 to 25 years put into a training room to learn about Transformational Leadership through People Engagement.

    Imagine their surprise and perhaps even skepticism when the training commenced with an opening exercise where they were each asked to build a duck using 6 LEGO bricks. At the end of the 10 minutes of duck building, the leaders looked up, some laughed at their creations, some proudly paraded their ducks and showed off their handiwork to their colleagues while others sat back to acknowledge the excitement, high level of engagement and interaction among the group, a sight that was not common with this group.

    Just under 15 minutes, the power of LEGO SERIOUS PLAY has started with each participants working with their hands and then talking about their creations, comparing with each other in a way that was uncharacteristic of senior leaders at a formal learning event.

  • Leadership SGPs
  • "Windows of Opportunities come in many different sizes and shapes. Just be ready to explore them by stepping in."

    "There were moments in the training program where barriers were described and models were built to help illustrate the impact of these to the larger organization."

    This was a one-and-one-half day workshop held in August 2011 at MasterCard's Regional Office in Singapore for 30 senior business leaders. While the core curriculum was MasterCard mandated training materials, by weaving the LSP methodology strategically into the program, the whole training experience took on a different dimension of enhanced interaction and saw communication pathways opened as the participants used the bricks to build imageries and models as well as illustrate issues that they were important to them. They found a voice to share with their peers and colleagues in a non-threatening way. The core curriculum became alive and issues became real and clearer for the team when these were illustrated through the power of LSP.

    The highlight of the training was when the group developed a set of Simple Guiding Principles (SGPs) for MasterCard that these leaders would embrace and propagate throughout our organization. Through building individual models and then describing what the model meant, followed by a large team discussion, the SGPs were agreed upon as a team - very powerful collaboration which also meant that everyone in the room subscribed to supporting these SGPs in their own teams.

  • Transformational
  • "We are connected together in mind and together in the world of work, but action is needed to get us going."

    At the end of the program, I arranged for everyone to share one learning and one feeling. It was very clear that as each person spoke that they fully experienced the benefits of understanding and communicating with each other at a very different platform - one that encouraged them to open their perspectives to the different points of views as well as encouraged them to find common points of connections as one large leadership team in the organization.

    There were many personal takeaways as well and this was evidenced by the pride with which each leader packed up his / her model built during the program and most of these are now placed in the respective offices of the leaders as reminders of how they will and can build and sustain transformational leadership at MasterCard.

  • Ann Ann Low
  • I signed up for the LEGO SERIOUS PLAY train-the-trainer program in Odense, Denmark in January 2011 and got certified as a LSP Faciilitator.

    Attending the training was a decision that I took as part of my ongoing professional and personal development as a HR professional. I use the LSP methodology in our training programs to create a higher level of engagement and holistic thinking as well as facilitation for meetings and discussions for both large (30 to 40 people) and small teams (2 to 3 persons). Additionally, I find using LSP approaches during individual coaching sessions very helpful especially in helping my coaches to express their thoughts, ideas and feelings without feeling confrontational or prescriptive.

    Ann Ann, Low, Vice President MasterCard
    Human Resource Division - Asia Pacific Middle East and Africa Region



    For more information about train-the-trainer sessions check out the latest schedule

       
    Tel: +45 22 98 17 09
    Skype: lego_serious_play

    Rasmussen Consulting (formerly Robert Rasmussen and Associates) specializes in using the LEGO SERIOUS PLAY methodology to effectively harvest an organization's collective intelligence to enhance strategic behavior for better and faster decision- making. We are based in Denmark with offices in US and Japan.www.rasmusssenconsulting.dk.

    THE GAZETTE, September 2011

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    Building common ground:
    New study records impact on the heart and brain


  • The big questions
  • The experiment
  • Current research focus
  • Acknowledgements
  • How do we understand each other and share common ground? This question was the focus of a massive-scale interdisciplinary cognitive research experiment, which used LEGO®SERIOUS®PLAY building challenges to observe and measure the impact of collaborative behavior on the heart and brain.

    During the two-day experiment conducted by the LEGO Learning Institute, MINDLab, and Aarhus University 32 summer-school students from fifteen countries used LEGO bricks to build, discuss and align their understanding of key concepts associated with leadership and social capital. During the LEGO building process, a research team recorded their behaviors, heartbeats and brain activity.

  • The big questions
  • Speed bumps are an example of how manipulating the physical environment shapes social interactions: slowing down traffic ensures that drivers will give pedestrians more careful consideration

    When we interact and communicate, we use more than words. We often rely on other modes of communication. We draw images, build models, install traffic signs and speed bumps, or re-arrange chairs in a room to support a particular style of interaction. In this way our interactions create not only meaningful traces in our biological memories but often also alter our physical environments. LEGO SERIOUS PLAY models are an example of how human interaction can alter the environment by creating a physical artifact.

    MINDLab has long been interested in these processes: How do social objects come to support the creation of common ground? What are the social behaviors involved? Which physiological and neural mechanisms are activated when we build and experience a socially meaningful object?

  • The experiment
  • The LEGO building portion of the experiment was based on a modified version of LEGO SERIOUS PLAY developed in collaboration with Robert Rasmussen (rasmussenconsulting.dk) and Mette Marie Møller (motivate.dk). The participants alternately built individual and collective models of abstract concepts such as trust, teamwork, and leadership. While building and sharing their models, their heart rates were recorded.
    The following day, the brain activity of some of the participants was recorded by a MRI brain-imaging scanner. Their brain activity was recorded while they watched images of individual and collective LEGO models, some that they had built themselves and some built by other individuals and groups.

  • Current research focus
  • The team hypothesizes that when participants build together, activity in the social areas of the brain will increase (click image to enlarge)

    The research team is currently working on analyzing what the heart and the brain can tell us about the process of building common ground. They hypothesize that collective building processes will display stronger heart rate synchronization among participants than when participants build individual models. The team also hypothesizes that when participants build together, activity in the social areas of the brain will increase.
    As this research advances, we will gain a better understanding of how and why working together to build LEGO SERIOUS PLAY models is memorable and has lasting value on our ability to cooperate with co-workers.

  • Acknowledgements
  • The project involved Andreas Roepstorff, Kristian Tylén (author of this article), Riccardo Fusaroli (author of this article), Robert Rasmussen, Mette Marie Møller, Bo Stjerne Thomsen, Peer Christensen, Arndis Simonsen, Dan Gramm Kristensen, Andreas Lieberoth, Maria Adamsen, Nicolai Busse Hansen, Ivana Konvalinka, Dimitris Xygalatas, Micah Allen, Mikkel Wallentin, Chris and Uta Frith and the LEADER summer course 2011

       
    Tel: +45 22 98 17 09
    Skype: lego_serious_play

    Rasmussen Consulting (formerly Robert Rasmussen and Associates) specializes in using the LEGO SERIOUS PLAY methodology to effectively harvest an organization's collective intelligence to enhance strategic behavior for better and faster decision- making. We are based in Denmark with offices in US and Japan.www.rasmusssenconsulting.dk.

     

    THE GAZETTE, July 2011
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    LSP with a Latin Flavor


  • Transforming the Media Business
  • Building their Future Workplace
  • Getting LSP in Latin America
  • Train-the-Trainer & News Room
  • This installment of our tour of LSP applications around the world showcases Latin America. Enthusiasm for the power of LSP is widespread. According to Lucio Margulis from the consulting firm, Juego Serio,"there has been significant growth in Brazil, strong interest in Chile, and adoption in the emerging markets of Panama, Costa Rica, Columbia, Peru, and Uruguay." Margulis noted that in Latin Amercia, the most dramatic results have been achieved in cultures with a hierarchical social structure because the LSP process tends to democratize the entrenched culture.

  • Transforming the Media Business
  • Lucio Margulis (right) at the workshop, which included Grupo Cisneros, Venevisión, Primer Canal de TV del Sindicato de la Construcción de Argentina, TV de Costa Rica.


    Latin American media specialists contracted with the consulting group Juego Serio to design a program that would allow a diverse group of specialists to build the future of information distribution and communication in Latin America. The group included people with production-line experience (but little academic training), and digital natives knowledgeable in new communication channels such as on-line newspapers, blogs, Twitter, Facebook, Wikipedia and YouTube.

    The workshop participants built a landscape of the current state of the industry, and clearly modeled the impact of new media on the market. This context allowed the team to imagine future opportunities for new technologies and for the production, distribution and access to media content in a variety of formats. The team was able to deeply analyze the strengths, weaknesses and limitations of various communication methods.

  • Building their Future Workplace
  • Evolution of administrative work. From left to right, past, present and future. Past: Boring and monotonous. Present: Dynamic and moving (wheels). Future: Teams, multi-disciplinary, integrated, green.
    Click image to enlarge.

    A major Latin American oil company leveraged their move to new offices to create an opportunity to rethink their work processes. Juego Serio designed a workshop that included the architect and oil company representatives from the human resource department (including psychologists and trainers) and various business units. The team selected came from different levels in the organizational hierarchy. The participants built LSP models of the meaning of work, and the tools, place and time required to work 15 years ago, now, and 15 years in the future. This business landscape was used to analyze past, present and future business scenarios.

    Everyone involved thought the project was a great success. Oil company employees were able to communicate their feelings about the declining quality of their work-lives over the past few years. For the first time, they were able to express their desire for a quality work environment. The architects gained knowledge that directly impacted their design of the organization's future workplace. The human resource department, who spearheaded the project, gained the respect and support of the entire organization.

  • Getting LSP in Latin America
  • Lucio Margulis from Argentina was one of the first certified facilitators in Latin America. He and his team work closely with Rasmussen Consulting. Others trained and certified in Latin America include Rodrigo Edwards and Diego Uribe in Chile, Alvaro Delgado in Peru and Maria Izabel in Brazil.

    Companies in Latin America that use or have used LEGO SERIOUS PLAY include American Express, Atento Telefonica Group, Cisneros Media Group, Citibank, Bank of Galicia, Novartis, Kimberly Clark, Liquors of Guatemala, Phillips, Tenaris Global Metal Group, Toyota and Sab Miller.

    One of the largest LEGO SERIOUS PLAY workshops ever was held in Santiago, Chile, in 2008. The program included over 500 participants. Click on the photo for more details.

  • Train-the-Trainer & News Room
  • When your business system becomes tangible, you can understand its complexity and collectively develop a course of action that makes sense to all of you.

    In the News
    Making a Game of Agile (Software Development Times)
    Building Business Systems with LSP - 2 hrs. in 2 minutes

    Training Schedule for August - December 2011
    Atlanta (USA) August 15 - 18
    Boston (USA) August 22 - 25
    Odense (Denmark) September 19 - 22
    Miami (USA) October 10 - 13
    Singapore November 1 - 4
    Boston (USA) November 29 - December 1
    Copenhagen (Denmark) December 12 - 15
    For more information email Robert Rasmussen

       
    Tel: +45 22 98 17 09
    Skype: lego_serious_play

    Rasmussen Consulting (formerly Robert Rasmussen and Associates) specializes in using the LEGO SERIOUS PLAY methodology to effectively harvest an organization's collective intelligence to enhance strategic behavior for better and faster decision- making. We are based in Denmark with offices in US and Japan.www.rasmusssenconsulting.dk.



    THE GAZETTE, May 2011
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    Do you speak LSP?


  • Building Leadership Skills
  • Building Trust and a Shared Vision
  • Speaking LSP in Japanese Companies
  • LSP Train-the-Trainer Calendar

  • More and more business leaders are describing the LEGO SERIOUS PLAY method (LSP) as a universal language, a language that creates common ground between engineers and marketing people AND between Chinese and Germans (for example). From the earliest days, the LEGO SERIOUS PLAY facilitator community was very much a multi-national community. People trained to facilitate the LSP process come from over thirty countries.
    In this issue of the Gazette and in future issues we will present profiles of the people and firms that share a global affinity for the power of the LEGO SERIOUS PLAY approach. We will begin our round-the-world tour in Japan with two examples of how the LEGO SERIOUS PLAY approach is applied in this market.

  • Building Leadership Skills
  • LSP was introduced in Japan in 2006 by Masao Ishihara, President of Learning Systems Ltd. In 2008 he and Takashi Hasunuma founded Robert Rasmussen & Associates, Japan (today Rasmussen Consulting, Japan), specializing in the LEGO SERIOUS PLAY approach. Today there are 14 trained LSP facilitators in Japan.


    Rasmussen Consulting Japan (RCJ) has, together with one of the most creative Japanese advertising agencies, successfully developed a leadership development program. In this workshop participants are able to build and visualize their own strengths and identify actions they can take that are aligned with professional growth and business goals.

    According to program developers Masao Ishihara and Takashi Hasunuma, the program helps employees see potential barriers to actualizing the future. Once barriers are visualized through the building process, alternative pathways can be developed. Understanding that there are multiple paths to the same outcome creates resilient and committed workers. Masao Ishihara and Takashi Hasunuma of RCJ say, "This is a unique program, where employees can openly explore their capabilities and career possibilities in association with their company business plan and goals. In this process, participants visualize how they can grow and take actions aligned with corporate mid to long term goals."

  • Building Trust and a Shared Vision
  • Playing Scenarios with LSP! The GIVEN IMAGING KK team explores the impact on their business, "IF a big Japanese enterprise offers a new 'competitive' device to the market in Japan".


    GIVEN IMAGING is an international medical equipment company specializing in patient-friendly ways to visualize the GI track. Their Japanese subsidiary, GIVEN IMAGING KK, has grown rapidly and added a number of senior managers from other companies. Shozo Kawakami, Given Imaging KK's president, could see that the time was right to align his team by having them work together to build a shared vision and team spirit.

    Masao Ishihara designed and led a two-day workshop to accomplish Mr. Kawakami's objectives. On the second day, the 24 member team experienced unexpected emergence. The team contained two people from headquarters. As the team began to imagine and build a variety of plausible future scenarios, the representatives from headquarters were able to demonstrate that they are already prepared to respond to these scenarios and the newer team members from Japan were able to add some creative strategies. All team members gained trust and respect for their colleagues.

  • Speaking LSP in Japanese Companies
  • Speaking LSP in Japan

    A few years ago, Japanese executives made important decisions about future corporate direction alone, without involvement from employees. According to Takashi Hasunuma, Japanese companies see LSP as a powerful tool, supporting open two-way communication, building shared values between management and employees, and integrating ideas between companies

    For more information about the use of the LEGO SERIOUS PLAY approach in Japan send email to Takashi Hasunuma

  • LSP Train-the-Trainer Calendar
  • Training Schedule for May - December 2011

    Odense (Denmark) May 9 - 12
    Shanghai (China) June 28 - July 1
    Boston (USA) August 22 - 25
    Odense (Denmark) September 19 - 22
    Singapore November 1 - 4
    Boston (USA) November 29 - December 1

    For more information about our training programs send email to Robert Rasmussen

       
    Tel: +45 22 98 17 09
    Skype: lego_serious_play

    Rasmussen Consulting (formerly Robert Rasmussen and Associates) specializes in using the LEGO SERIOUS PLAY methodology to effectively harvest an organization's collective intelligence to enhance strategic behavior for better and faster decision- making. We are based in Denmark with offices in US and Japan.www.rasmusssenconsulting.dk.

    THE GAZETTE, February 2011

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    New Study Proves and Measures Collective Intelligence


  • Measuring Collective Intelligence (c-factor)
  • Increasing a Group's c-factor?
  • Train-the-Trainer Program
  • As expertise becomes more specialized, almost all problems and projects require the insight of at least several individuals. Often the individuals assembled are from varying professional domains, a range of generations and even from difference countries.

    The ability to work effectively with others will therefore become fundamental to the success of projects, programs and enterprises in every sector of the global economy.

  • Measuring Collective Intelligence (c-factor)
  • Other factors, such as group cohesion, motivation and satisfaction, were also measured. The study found that these factors were not good predictors for group success

    Books such as Keith Sawyer's Group Genius have given us powerful case-study examples of the merits of harnessing collective intelligence. And many of us have experienced the benefit of collective intelligence.

    Now a team of researchers from three prestigious U.S. colleges (Massachusetts Institute of Technology/MIT, Union College and Carnegie Mellon), used a system of statistical analyses, similar to an IQ test, to demonstrate that collective intelligence (the c-factor) exists, and the c-factor can be measured. In two studies, 699 individuals, working in groups ranging in size from two to five, were surveyed and observed performing a wide range of tasks including architectural design, brainstorming, group matrix reasoning, group moral reasoning, planning a short trip and group typing.

    Surprisingly, neither average group member intelligence nor maximum member intelligence were significant predictors of group success.
    However, there were definite correlations between the c-factor and the group's social sensitivity, turn-taking and the number of women in the group.

  • Increasing a Group's c-factor?
  • Watch a video of lead author Anita Woolley describing the study's findings.

    As the research team reported in SciencExpress, "These findings raise many additional questions. For example, could a short collective intelligence test predict a sales team's or a top management team's long-term effectiveness? More importantly, it would seem to be much easier to raise the intelligence of a group than an individual?"

    The future is bright for organizations that understand how to leverage their c-factor. LEGO SERIOUS PLAY is based on new and emerging research on collaboration and behaviors that support c-factor optimization. As our c-factor knowledge improves, the LEGO SERIOUS PLAY continuous improvement program will be even better positioned to focus, align and harvest your organization's collective intelligence.

  • Train-the-Trainer Program
  • Interested in joining the open LSP community? seriousplaypro.com

    Training Schedule for March - August 2011

    Shanghai (China) March 8 - 11
    Boston (USA) March 21 - 24
    London (UK) April 8 - 11
    Odense (Denmark) May 9 - 12
    Boston (USA) August 22 - 25
    For more information about our training programs send email to Robert Rasmussen

       
    Tel: +45 22 98 17 09
    Skype: lego_serious_play

    Rasmussen Consulting (formerly Robert Rasmussen and Associates) specializes in using the LEGO SERIOUS PLAY methodology to effectively harvest an organization's collective intelligence to enhance strategic behavior for better and faster decision- making. We are based in Denmark with offices in US and Japan.www.rasmusssenconsulting.dk.

    THE GAZETTE, December 2010

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    Sustainable Energy for You and Your Team


  • Grounded in Positive Psychology
  • Four levels of motivation and four modules in the Motivation Factor workshop series.
  • Motivation Factor and LEGO SERIOUS PLAY
  • Motivation is the fuel that propels ideas into concrete reality. Your behavior is directly linked to motivation. When you think about your day, which projects get your attention and which stay in the background? There are the things we do because we are afraid of the consequences if we don't do them (lose respect, lose our job, lose money), and then there are the things we do because they are genuine expressions our core strengths and competencies.

    Motivation Factor®founder, Helle Bundgaard, realized that unlocking the motivation potential in goal-focused teams would make productivity soar. Combining four years of extensive research on motivation, the brain and recent developments in neuroscience with over twenty years of business and coaching experience, Helle developed a program that works.

  • Grounded in Positive Psychology
  • Hierarchy of motivation - click to enlarge

    Motivation Factor is based on positive psychology and brain research and is built on understanding the hierarchy of motivation. The program seems more effective than other organizational development methodologies, such as personality tests, Myers Briggs® indicator or Now, Discover Your Strengths, because all workshop activities are grounded in accomplishing a specific project, program or goal such as improving quality by 20%, installing (and training staff to use) a new project control system, or designing and building a new research center.

  • Four levels of motivation and four modules in the Motivation Factor workshop series.
  • Energy drainers weigh us down and cause us to lose traction like this overloaded horse. The Energy Workshop eliminates energy drainers from the project

    During the Energy Workshop, participants identify obstacles blocking goals, and develop a list of actions that would remove the obstacles. By working as a group, options are expanded.

    The Needs Workshop reveals our needs (such as respect or control) and how these needs influence our behavior and our way of seeing others. When our needs are threatened, we respond the same way as we would respond to a physical threat. Understanding our needs improves our emotional intelligence and relational understanding.

    The Talent Workshop identifies and works with each participant's primary talents, formed in childhood and early adulthood. By understanding our talents, and how they can be focused to support our needs, we can develop creative ways to engage our talents and become dramatically more effective.

    The fourth module is the Purpose Workshop where it all comes together. Research proves that the goals that give people the greatest sustained energy and motivation are those that are connected to an overriding purpose.

  • Motivation Factor and LEGO SERIOUS PLAY
  • Check out the schedule for our train-the-trainer programs

    We have discovered that these two approaches to maximizing human potential complement each other extremely well. They build sustainable purpose and direction for both organizations and individuals. We are committed to exploring this synergy further.

    For more about Motivation Factor go to www.motivationfactor.com.


    We wish you a joyous holiday season and a prosperous and productive New Year!

       
    Tel: +45 22 98 17 09
    Skype: lego_serious_play

    Rasmussen Consulting (formerly Robert Rasmussen and Associates) specializes in using the LEGO SERIOUS PLAY methodology to effectively harvest an organization's collective intelligence to enhance strategic behavior for better and faster decision- making. We are based in Denmark with offices in US and Japan.www.rasmusssenconsulting.dk.

    THE GAZETTE, October 2010

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    Building Purposeful Organizations


  • What really matters?
  • Ways to build purpose
  • In his newest bestseller, Drive, Daniel Pink reframes widely held management theories about how to motivate employees. The majority of business textbooks and compensation specialists advocate for the carrot-and-stick reward-system approach. This alone may not be enough to engage creative and passionate employees.

    Pink deconstructs the effectiveness of this limited approach with what we now know based on over four decades of brain and behavioral science.

  • What really matters?
  • Link to Daniel Pink on TED discussing the surprising science of motivation

    Money and perks may work in highly structured work environments where a lot of people are expected to complete boring or routine tasks. It is important to understand that in the carrot-and-stick approach, bonuses, perks and incentives are extrinsic, something done to the employees or departments being motivated.

    The Conceptual Age requires a much more comprehensive approach to tapping into motivation. When the work at hand requires active engagement leading to creativity and innovation, other internal forces are at play. The drive to go the extra mile and reinvent ourselves and our organization, over and over again, requires aligning with a deep purpose beyond ourselves.

    When we reach a milestone birthday or the death of a beloved friend or family member, is it the ten thousand dollar raise or trip to Aruba that really mattered? The rising tide of baby-boomers, now facing their own mortality, are pushing businesses to support a larger social purpose, to maximize purpose AND profit. Profits can be used to end hunger, cure disease or educate or mentor the less advantaged.

  • Ways to build purpose
  • So how can we align passion and purpose in ourselves and our colleagues? Pink suggests gathering your team, giving them blank three-by-five cards and asking them to write down the answer to the question "What is our company's purpose?" Then collect the cards and read them aloud.

    Building three-dimensional LEGO SERIOUS PLAY models can reveal even deeper insights. And identify places where some fine-tuning could make the connection between hand and heart even stronger. After several warm-up exercises, ask team members to "Build the organization's purpose", then "Build your purpose" and then "Build the connections between the two", revealing possible modifications to the company's purpose that could improve the areas of alignment.

       
    Tel: +45 22 98 17 09
    Skype: lego_serious_play

    Rasmussen Consulting (formerly Robert Rasmussen and Associates) specializes in using the LEGO SERIOUS PLAY methodology to effectively harvest an organization's collective intelligence to enhance strategic behavior for better and faster decision- making. We are based in Denmark with offices in US and Japan.www.rasmusssenconsulting.dk.

     

    SERIOUS PLAY Gazette, August 2010
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    Build Social Capital in your Company;
    It Increases Productivity, Competitiveness and Profit


  • What is Social Capital?
  • Building Social Capital
  • Facilitator Training in LEGO SERIOUS PLAY
  • Management gurus have long preached the benefits of trust, cooperation and fair-play. Most of us have had a ho-hum attitude. Building relationships and trust is a nice idea, but something businesses, especially in a tight economy, can live without.

    Now there is evidence that building Social Capital matters! A new, comprehensive international study analyzed 32 research reports completed between 2000 and 2009. All the studies measured the relationship between high levels of Social Capital and profitability. Data was collected from companies in the U.S., Malaysia, Turkey, Holland, Denmark and Spain. In every instance, there was a positive correlation between Social Capital and the bottom line.

  • What is Social Capital?
  • SOCIAL CAPITAL is the quality (attribute) that enables the people in the organization to fulfill the company's core purpose cooperatively

    SOCIAL CAPITAL is a relatively new term in the work environment field. In contrast to HUMAN CAPITAL, which is about the competencies and knowledge of individual employees, SOCIAL CAPITAL quantifies the entire company's ability to cooperate, build trust between management and employees, and generate a fair and just workplace. Social Capital is the quality of the RELATIONSHIPS among people in the company - both internally and between the company and their customers and partners.

    And it makes a difference. The 100 U.S. companies ranked at the top of the Great Place to Work Institute's annual listing had an average shareholder yield of 11.9 percent. The average yield, industry-wide, is only 6.0 percent. This demonstrates that companies with the highest levels of Social Capital are also the most profitable. Companies on the Top 100 list also had less than half the industry average employee turn-over rate, thereby significantly reducing recruiting and training expenses.

  • Building Social Capital
  • Social Capital is a psychological contract based on mutual respect, and shared language, knowledge and goals

    The analysis found four factors that support increased SOCIAL CAPITAL:

  • Job satisfaction alone doesn't do it. Ownership, motivation and creativity makes the difference
  • Influence is a must, but only works in conjunction with meaningful goals, clear boundaries and a high degree of freedom
  • Appreciative management administering a variety of reward systems
  • Trust, fairness and cooperation are essential to Social Capital
  • LEGO SERIOUS PLAY is guaranteed to expand your organization's Social Capital by enhancing mutual respect, building trust and cooperation, and providing a forum to create shared language, knowledge and goals.

  • Facilitator Training in LEGO SERIOUS PLAY
  • Help your company or clients build Social Capital. The new LEGO SERIOUS PLAY open source model makes LSP technology and materials accessible and cost-effective. Robert Rasmussen, a chief architect of the process, leads our training certification programs in designing and delivering workshops using LSP. Click here to see our upcoming training schedule.

    For more information about training content and costs please send email

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are a group of individuals, who possess unique experiences, skills and an open-minded attitude.www.rasmussen-and-associates.com

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    New Opportunities for More Serious Play


  • Cost-effective way to engage your team
  • Benefit from deep knowledge
  • We are entering the dawn of a new era in the evolution of LEGO SERIOUS PLAY. Today's jobs ask us to do more with less, and at the same time engage a multi-generational workforce. Our most effective response may be to harvest group wisdom by designing meetings based on the LEGO SERIOUS PLAY methodology, a whole new approach to thinking, communicating and problem solving.

    For the past 10 years, innovative companies around the globe used LSP for strategic planning, team building, diversity, conflict resolution, and project management sessions that have enabled them to:

    • Solve critical organizational issues
    • Develop new products
    • Merge and reorganize operating units
    • Improve strategic planning
    • Communicate mission, vision, and values
    • Strengthen team and organizational units
    • Improve team cohesiveness and morale
    • Improve operational efficiency
    View industry specific case stories

  • Cost-effective way to engage your team
  • In March, 2009, Fast Company named LEGO Group one of "the world's 50 most innovative companies". LSP has been used by at least 6 of those 50 companies.

    Training is now available on how to design and facilitate programs using this powerful methodology at affordable one-time, or two-stage, investment levels. Thanks to the LEGO Group's new distribution model for LEGO SERIOUS PLAY, training may be a cost-effective investment in your future or your organization's future. People trained in how to apply this powerful problem solving tool to harvest group wisdom can now design programs based on the LEGO SERIOUS PLAY methodology without having to obtain a license agreement with the LEGO Company

    Robert Rasmussen, one of the chief architects of the LEGO SERIOUS PLAY methodology, is now offering training. Beginning in June 2010, group trainings will be available in United States and Denmark. Special trainings for a single organization or a group of six or more individuals can be arranged at any location.

  • Benefit from deep knowledge
  • Robert Rasmussen is an educator and business consultant. Previously, he was the Director of Research and Development for the Educational Products Division of the LEGO Group and President of Executive Discovery, the LEGO joint venture charged with bringing LEGO SERIOUS PLAY to market. Literally one of the "fathers" of LEGO SERIOUS PLAY, Robert has personally trained over fifty percent of the global community of LEGO SERIOUS PLAY diploma holders in the world.

    Please send me information about the facilitator training program

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are a group of individuals, who possess unique experiences, skills and an open-minded attitude.www.rasmussen-and-associates.com

    SERIOUS PLAY Gazette, March 2010

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    New Research Documents the Value of LSP in Real Time


  • Avoiding the honey-moon effect
  • Shared Language for Project Teams
  • The design of the LEGO SERIOUS PLAY process is based on an extensive body of research on how people, especially adults, learn and how they communicate. New and emerging research is documenting the real-time value of LSP in a variety of workplace settings.

    A three-year study of ways to improve group dynamics in multidisciplinary design teams at the early stages of innovation documents a number of successful applications of LSP within project design teams and between the design team and stakeholders and users. This research was designed and led by Louise Møller Nielsen and the Department of Art and Design at Aalborg University in Denmark.

  • Avoiding the honey-moon effect
  • LSP can help reduce the gap between expectations and accomplishments at the early stages of innovation

    Almost all teams begin projects in high spirits and with high expectations. At the first deadline or milestone, spirit and enthusiasm dampen or completely disappears when it becomes clear that there is a gap between expectations and accomplishments.

    Are there innovative processes to reduce this gap at the early stages of innovation? The purpose of Nielson's research project was to document the ability of artifacts (LSP constructions) to (1) stimulate conversation within the team and between the team and project stakeholders and (2) create shared frames of reference within the team at the early stages of innovation.

    This three-year research project documents the ability of LSP workshops to increase conversation and establish a shared language for project teams ranging from the team changed with designing the next generation of guitar to teams responsible for improving ground support set-up for early stage disaster relief. The study group included traditional manufacturing organizations (such as Daimler) and social service agencies (such as the Red Cross).

  • Shared Language for Project Teams
  • Conversation based processes induced longer dialogues and arguments, with fewer participants involved in the process

    Louise Møller finds that a team meeting is less successful when the participants "leave the concrete matter (the bricks) on the table in favor of a more typical meeting-style discussion. This (conversation based process) induced longer dialogues and arguments, with fewer participants involved in the discussion."

    In sharp contrast, when team members grounded their conversations by referring to their LSP models, "there was a more rapid dialogue, which included all the participants at all times. Sometimes, it was even as if the critical decisions were formalized by a consensus assurance in the group, and subsequently the shared model was not altered, until all participants around the table had given their acceptance of the change."

    Louise Møller Nielsen, September 2009
    PERSONAL- AND SHARED EXPERIENTAL CONCEPTS

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are a group of individuals, who possess unique experiences, skills and an open-minded attitude.www.rasmussen-and-associates.com

    back to top SERIOUS PLAY Gazette, January 2010
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    Mobility begins in the mind


  • Open your mind
  • Rule-Breaking Strategy
  • You'll only find unusual solutions by asking unusual questions. Question the status quo, take a different angle and risk a fresh approach. Open minds are essential to discovering new horizons. LEGO SERIOUS PLAY now has demonstrated this consistently for more than 10 years, and established a class of its own: An unparalleled concept for business improvement that surfaces and engages the collective intelligence in organizations.

  • Open your mind
  • Today the market has dozens of SMALL cars that all look alike, but very few SHORT cars. Maybe only one!

    "Does a car need a rear seat bench when it carries an average of just 1.2 occupants in urban traffic? Isn't a large trunk a waste of space - when the engine can be accommodated at the rear? Is size really a measure of safety - when an innovative safety concept offers optimum protection in a vehicle measuring just 3 feet, or 2.69 meters, in length?"

    The developers of the smart for two car did not set out to make a SMALL car. They wanted to make a SHORT car to achieve unprecedented parallel parking abilities. To do that, AND also achieve curb appeal, comfortable seating, good fuel economy and safety, they had to be RULE BREAKERS, both in their own minds and in the drivers' mind. Today the market has dozens of SMALL cars, but very few SHORT cars.

  • Rule-Breaking Strategy
  • Gaining marketing share when competitors are cutting back, quirky Ryanair and Southwest Airlines are two successful rule-breakers in the airline industry

    Success need not be a question of fighting the competition in the usual way or inventing a new market. For by far the greatest number of businesses, it pays more to develop new rules within the industry where they already operate.

    For more than a year we have been part of Jens Refshøj's and Anja Sondrup's work on RULE BREAKING STRATEGY. Our shared goal: To integrate LEGO SERIOUS PLAY with their Rule-Breaking Tools. Multiple pilots demonstrate that the "mind mobility" needed to Rule Break is strongly enhanced by the Rule Breaking nature of LSP itself.

    Rule-Breaking Strategy is winning a new, better position in your industry by challenging - perhaps even breaking - the unwritten rules.

    An English version of the book is currently being prepared. We have partnered with the authors and Robert Rasmussen is certified in using the dedicated Rule-Breaking tools. For more information send an email to rulebreaking @rasmus.us

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are a group of individuals, who possess unique experiences, skills and an open-minded attitude.www.rasmussen-and-associates.com

    SERIOUS PLAY Gazette, November 2009
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    Build on the Good Ideas of Others


  • The Speed of Building
  • Bring People Together
  • Design Thinking Creates the Foundation to Build on the Good Ideas of Others

    Change by Design by Tim Brown, the founder of the internationally acclaimed design firm IDEO, introduces readers to design thinking. Design thinking is a problem-solving approach offering creative leaders a blueprint for change.

    Design thinking integrates what is desirable from a human perspective with what is technologically feasible, constructs ideas that have emotional impact as well as functionality, and allows us to express ourselves in media other than words and symbols. Design thinking creates a context and approach to successfully integrate rational and emotional elements.

  • The Speed of Building
  • "The faster we make our ideas tangible, the sooner we will be able to evaluate them, refine them and zero in on the best solutions"

    Brown reflects that LEGOs launched him on a career as a design thinker. According to Brown "it might seem that frittering away valuable time on sketches and models and simulations will slow work down, creating visual representations generates results faster. This seems counter intuitive: surely it takes longer to build an idea than to think one? Most problems worth worrying about are complex, and a series of early experiments is often the best way to decide among competing directions. The faster we make our ideas tangible, the sooner we will be able to evaluate them, refine them and zero in on the best solutions."

    Design has the power to enrich our lives by engaging our emotions through image, form, texture, color, sound, and smell. The intrinsically human-centered nature of design thinking points to the next step: we can use our empathy and understanding of people to design experiences that create opportunities for active engagement and participation.

  • Bring People Together
  • "Face-to-face time cultivates relationships and nourishes teams and is one of the most precious resources an organization possesses"

    One of the key tenants of design thinking is being able to build on the good ideas others. The rise of virtual collaboration---and of airfare-makes it easy to forget the value of bringing people together in the same room. In a hundred years this notion may seem quaint, but for now it is the way to create powerful bonds. Challenge your organization to think about how it can spend more time doing collaborative, generative work that will produce a tangible outcome at the end of the day -not having more meetings.

    Face-to-face time cultivates relationships and nourishes teams and is one of the most precious resources an organization possesses. Make it as productive and creative as possible. Building on the ideas of others is a whole lot easier when the building is happening in real time and among people who know and trust one another. And it is usually a whole lot more fun.

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are a group of individuals, who possess unique experiences, skills and an open-minded attitude.www.rasmussen-and-associates.com

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    SERIOUS PLAY Gazette, September 2009
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    WomenBuild


  • Building Solutions
  • Join the Community
  • Brainchild of Microsoft developer evangelist Asli Bilgin, the WomenBuild program expands over the next twelve months. Microsoft and Yahoo will jointly sponsor a WomenBuild event at the Grace Hopper Conference, the largest technical conference for women in computing.

    Since WomenBuild was first reported in the December 2008 Gazette, the workshop has completed a twelve-city U.S. tour, attracting and connecting talented software developers in Houston, Atlanta, Chicago, Detroit, Minneapolis, New York, Boston, Washington D.C., Orlando, Dallas, San Francisco and Seattle. News of the event was reported via print and on-line sources, culminating in a story in the Washington Times on inauguration day. The program is now global. Australia hosted a WomenBuild workshop in September 2009.

  • Building Solutions
  • In the LEGO SERIOUS PLAY workshop the participant identified and built the challenges they have experienced in the workplace

    Building on the program's success, findings (sample) from over 450 workshop participants were synthesized. This summary of workshop insights allowed a team of 100 Microsoft women and men to begin crafting solutions to address industry-wide barriers to attracting and retaining a diverse talent pool.

    Insights and solutions generated during WomenBuild workshops include:

    • Get females started early in grade school. Develop video games that are female centric. Communicate that there are variable careers besides straight coding
    • My experience is that the perception of a career in technology is that it isn't fun. I think the LEGO building process may help people understand that technology is a career in learning and problem solving.
    • We need to learn as an industry that being "girly" does not distract from being technically well rounded. Build a ladder to overcome the uneven terrain. Use the people and mentors...for help with leveling the playing field.
    • Would like to see this type of LEGO building workshop offered for corporate for team dynamics, maybe through HR departments.

  • Join the Community
  • After having identified the challenges the participants worked out solutions both on a personal and systemic level

    WomenBuild is not only a program, but a growing community that provides access to female role models, resources, and a clear career path. Join women and men from Microsoft and Yahoo on Facebook. For more information on how to have a WomenBuild event at your workplace or conference, contact Asli Bilgin at aslib@microsoft.com or Robert Rasmussen at robert@rasmus. us

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are a group of individuals, who possess unique experiences, skills and an open-minded attitude.www.rasmussen-and-associates.com


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    SERIOUS PLAY Gazette, July 2009

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    Corporate Creativity


  • When You Build in the World.....
  • The Creative Power of Collaboration
  • In the words of creativity guru Marty Nemeier in a recent Business Week article, "For businesses to bottle the kind of experiences that rivet minds and run away with hearts, not just one time but over and over, they'll need to do more than hire designers. They'll need to be designers. They'll need to think like designers, feel like designers, work like designers. The narrow-gauge mindset of the past is insufficient for today's wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale."

  • When You Build in the World.....
  • The Design Management Institute (DMI), the leading international network of design management expertise, has compiled an anthology of resources and best practices to help draw out the creativity that lies hidden in businesses.

    Organized in three sections, "Corporate Creativity, Developing an Innovative Organization" contains a broad spectrum of insights and ideas. The Create section addresses individual and team creativity and reinvigorating creativity in organizations, the Collaborate section explores working in groups and the climate and environment fostering creativity, and the Innovate section provides examples and business case studies of innovative organizations.

    Based on excellence and relevance to understanding creativity and innovation, editors Thomas Lockwood and Thomas Walton selected "When You Build in the World, You Build in Your Mind" by Robert Rasmussen as one of the twenty-six articles showcased in this valuable resource. The article details how LEGO SERIOUS PLAY supports positive interactions among teams of creative individuals so that the power of the team's diverse resources and competencies can be realized.

  • The Creative Power of Collaboration
  • In Britain, a recent survey by the Design Council found that 16% of British businesses say design tops their list of key success factors. Among "rapidly growing" businesses, no fewer than 47% rank it first.

    Creativity in its various forms has become the No. 1 engine of economic growth. The creative class, in the words of University of Toronto professor Richard Florida, now comprises 38 million members, or more than 30% of the American workforce.

    If you are interested in a deeper understanding of why LEGO SERIOUS PLAY is a highly creative tool for teams, check out "Group Genius, the Creative Power of Collaboration" by Keith Sawyer, a psychologist at the University of Washington. Sawyer reveals the hidden dynamics of creativity, tearing down the myth of the "lone genius". The truth is always a story of group genius.

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are a group of individuals, who possess unique experiences, skills and an open-minded attitude.www.rasmussen-and-associates.com

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    SERIOUS PLAY Gazette, February 2009
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    Embracing Unpredictability


  • Expect the Unexpected
  • Build Collective Clarity
  • In today's complex global economy, very few decisions are black and white. Almost every decision has a ripple effect, and many of the ripples are close to impossible to predict. When navigating through uncertain waters, many leaders discover that the collective wisdom of their entire team is the compass to chart the course and steady the vessel.

    Imagine you are part of a business that is struggling because of an unpredictable business climate.. The needs of your most loyal clients are changing. New market opportunities are hard to spot, especially those aligned with your strengths. Some employees are disheartened by losing team-mates due to budgets cuts or other types of restructuring. How can you as a leader build clarity and confidence in a climate of change?

  • Expect the Unexpected
  • Very few things in business are as predictable as gears meshing

    When you are able to access the collective wisdom of your team or organization, new insights and potential actions begin to unfold. Harvesting this collective wisdom can be challenging because it is difficult to change the ways we work and interact. A leader can proclaim "we are going to do things differently around here", and then watch meeting after meeting produce more of the same.

    Traditional ways of working together in companies do not always offer an opportunity for each person to express critical insights. In particular, the over- reliance on assertive verbal interactions that characterizes many business exchanges creates inevitable "winners" and "losers." LEGO SERIOUS PLAY (LSP) takes the unpredictability out of the meeting structure so meeting participants can focus on content; the innovative ideas and previously hidden talents and areas of expertise as they emerge.

    LSP levels the playing field, creating 100 percent engagement and full participation of ALL team members. Wise leaders recognize that the only sustainable source of successful enterprises is the experience, knowledge and imagination present in the people of the organization. Too often, collective wisdom embedded in an organization remains simply an untapped resource.

  • Build Collective Clarity
  • Try this!
    When you have a quiet moment, grab a handful of LEGO bricks and think about the question below while you build a LEGO model that answers the question:

    Thinking about YOUR area of responsibility, where does unpredictability play a major factor in your daily work?


    You will be surprised how the hands-on minds- on combination brings clarity in a flash. Imagine how much insight can be revealed when you engage your entire team in this way of thinking and communicating.

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are a group of individuals, who possess unique experiences, skills and an open-minded attitude. The "Associates" are independent consultants and facilitators.www.rasmussen-and-associates.com

    back to top The Serious Play Gazette December 2008
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    LEGO SERIOUS PLAY at Microsoft PDC2008


  • WomenBuild Launch
  • A growing community
  • LEGO SERIOUS PLAY at Google Partner Forum
  • Microsoft programmer/evangelist Asli Bilgin had a flash of insight during a TV interview. Asli was asked what women would like about software development. Alsi responded, "Women who like to solve problems and build with LEGOs would be great software developers." This sparked the idea that Microsoft might be able to form a relationship with LEGO SERIOUS PLAY, weaving together the metaphors of "building" software with LEGO brick building to build creativity and connections among the community of software developers. Asli immediately began speaking to Karen Wilkins-Mickey, Ali Parker and others at Microsoft to gain support for the idea.

  • WomenBuild Launch
  • October 26, 2008, their vision came to fruition when WomenBuild was launched at the Los Angeles Professional Developers Conference (PDC 2008). The aspiration for Asli and her team is to make WomenBuild part of all their major technology conferences. The goal of the WomenBuild program is to help foster creativity, team-building, and community among the global network of software developers, especially developers who are women or from under-represented groups. "Software is about communicating, not just sitting in a cubicle with your head down." The WomenBuild program also has a strong programmatic connection to diversity and working together to create an organizational culture that will attract and hold a diverse labor force. It turns out LEGO bricks are also the perfect metaphor for diversity.

  • A growing community
  • Women and men from the U.S., Australia, France and Denmark, employed by a variety of public and private companies, including Deloitte, KMPG, public utility companies, and Xerox, participated in the program

    The workshop participants felt the workshop was a resounding success. There was enthusiastic agreement about the power of the LEGO SERIOUS PLAY process to create a natural bridge facilitating conversation about the value of different points of view, build on the benefits of diversity through conversation, encourage respect of other people's opinions, and provide a structure which supports the voices of women. Women leaders throughout the Microsoft community felt inspired to apply their natural skills of connecting, supporting and moving forward to make technology accessible to everyone.

    WomenBuild is already creating a buzz in the software community. The program attracted the attention of journalists, podcasters and bloggers and established a growing community on Facebook. In the words of Microsoft's Mark Hindsbo, the LEGO name, Danish for "play well together", is the perfect context for Microsoft's aspirations for the WomenBuild program.

  • LEGO SERIOUS PLAY at Google Partner Forum
  • Recently Lewis Pinault and Mark Hansen from the LEGO Company presented at the Google Zeitgeist event to share LEGO SERIOUS PLAY and LEGOs approach to creating a more collaborative future. You can see their presentation on YOUTUBE

    We wish you a joyful holiday season and a successful and playful new year.

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy.
    We unlock the collaborative power of teams by building answers in real-time to workplace challenges related to Teambuilding, Diversity, Merger, Strategy, Innovation, Culture and Systems. We are part of global network of consultancies offering services with LEGO SERIOUS PLAY. www.rasmus.us

    USA +1.413.348.7190
    DK + 45.64.47.20.80
    robert@rasmus. us

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    Studying Identity Through Metaphors


  • Be the Hero of Your Own Story
  • LEGO SERIOUS PLAY in Chile
  • LEGO SERIOUS PLAY in Germany

  • In a study of how people view their own identities and the influences on their identities, David Gauntlett, Professor of Media and Communications at the University of Westminster in London, had 79 people, between the ages of 19 and 72, participate in four-hour LEGO SERIOUS PLAY workshops. He concluded that using the visual and creative LSP process helped conscious or previously-not-quite conscious ideas emerge in the form of LEGO shapes, figures and animals. It was a colorful, appealing and straightforward research medium that almost all the participants loved.

  • Be the Hero of Your Own Story
  • Participants found that LEGO SERIOUS PLAY enabled them to communicate complex ideas about their identities


    David Gauntlett is an advocate for the power of building in metaphors (instead of the more traditional word-based interviews and questionnaires) in social research. In Creative Explorations, Gauntlett illustrates that metaphors enable people to capture complex ideas, often with a number of facets, in a simple visual form. The visual form of the metaphor allows people to assign language to ideas and feelings that they might not be able to put into words.

    Gauntlett goes on to say "many people are inexperienced in transferring their thoughts about personal or social matters into the kind of talk that you would share. It can also be difficult to talk instantly about abstract concepts such as identity or emotion. If participants are invited to spend time in the reflective process of making something, however, they have the opportunity to consider what is particularly important to them before they are asked to generate speech."

    Metaphors are Clearer Than Words. In this research the identity models built with LEGOs were "complex and often rather beautiful". Each person saw him or herself as the hero(ine) of their own story, moving away from historical ties toward greater stability, fulfillment and engagement with the world. For more information, see http://artlab.org. uk/l ego.htm

  • LEGO SERIOUS PLAY in Chile
  • 500 leaders from all areas related to work, or enterprises, participated in this three-hour program

    Santiago, Chile, August 27, 2008
    Lucio Margulis and Robert Rasmussen led the opening LEGO SERIOUS PLAY workshop for the annual PERCADE (Personnel, Competencies, Development) Conference.
    The LSP workshop was organized and facilitated in cooperation among PERCADE, Juego Serio and Catanaria.

  • LEGO SERIOUS PLAY in Germany
  • Strategic Play and LEGO together faciltated eight trial workshops at "Zukunft Personal", Europe's largest HR exhibition in Cologne, Germany . The interest focused mainly on using LSP to speed up change management processes, teambuilding and employer branding

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy.
    We unlock the collaborative power of teams by building answers in real-time to workplace challenges related to Teambuilding, Diversity, Merger, Strategy, Innovation, Culture and Systems. We are part of global network of consultancies offering services with LEGO SERIOUS PLAY. www.rasmus.us

    USA +1.413.348.7190
    DK + 45.64.47.20.80
    robert@rasmus. us

    back to top Stop talking - The Serious Play Gazette June 2008
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    To get different results do something radically different - stop talking


  • 80% of restructurings fail
  • Break the "meeting dynamics"
  • The need for new stories
  • "I am an HR manager in a Fortune 500 company, and I have been tasked with implementing a new performance management process - the latest in a series of changes that we have had to adapt to and roll out after a merger late last year. I am getting the sense that my team is a little burned out and I wonder about their ability to enthusiastically get behind this latest change. What suggestions do you have?"

  • 80% of restructurings fail
  • Consider just one variable that often goes unspoken in a merger - the "winners" and the "losers" in the process. Most senior leadership teams take great pains to stress that mergers are the synergistic combination of goals. But we all know that this simply is not true.

    Chances are that you and your team have all been talking, for what seems like years now, about all of these changes, communicated by memos, flip charts and power point presentations. Research suggests that close to 80 percent of corporate or department "restructurings" fail. If you are not seeing new results from just talking - using words, whether spoken aloud or captured on flipcharts or in meeting minutes - try something really different. Try building or creating something together with LEGO SERIOUS PLAY and build trust - literally -and deeper understanding of one another in the process.

    Because LEGO SERIOUS PLAY is an expressive language that accesses deep or subconscious knowledge, workshop participants are able to build concrete models of abstract words and ideas. Getting clear on the abstract is particularly useful in times when our "stories" need to shift at a deep level. Given time, we may all eventually "get there," but the process can be supported, enhanced, and speeded up if you take a little time and "work the process."

  • Break the "meeting dynamics"
  • Deep change (like the merger of two different corporate cultures) is very, very difficult to achieve. In fact, studies of coronary bypass surgery patients have shown that people would - literally - rather die than change.

    Metaphors are particularly helpful in deep change and to build new stories. They can serve as the gateways to different levels of understanding and perspectives. Using metaphors can enable you to construct something - literally - outside of yourself onto which you can project a story. A process, such as LEGO SERIOUS PLAY, that uses your kinesthetic, visual, auditory, and spatial senses can help you tap into subconscious creativity that gets suppressed in times of stress. Working kinesthetically can also help to break free of typical "meeting dynamics" when one or two people (adept wordsmiths or extreme extraverts) tend to dominate, while others get only a few words in edgewise.

    When faced with a major change, such as a merger, people need to be able to tell a very different story about who they are, what they know, and for and with whom. When the "story line" has radically changed - we work for a new organization, the organization has radically changed its focus, our roles have changed significantly - people can find it hard to build a coherent story, at least until they have really gotten accustomed to the new state. It can be helpful to see "the story" as something temporarily outside themselves - as something that is not just the usual stream of conversation in their own heads.*

  • The need for new stories
  • *Taken by permission from the Linkage Inc's
    June 2008 LINK&LEARN eNewsletter.
    For full article click here.

       
    Tel.+1.413.348.7190

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are part of global network of consultancies offering services with LEGO SERIOUS PLAY www.rasmus.us


    back to top Benefiting from Diversity; SERIOUS PLAY Gazette, February 2008
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    Personnally, what does diversity mean to you?


  • Why care about diversity in business?
  • What's important to people?

  • We recently asked participants in a LEGO SERIOUS PLAY diversity workshop in the US to build a response to this question. Here is a sample of responses:

    • Diversity is blending together all kinds of shapes and colors linked together to provide the platform for their lives
    • There have to be long pieces, short rectangles, slanted pieces, flowers, circles and they can all move separately
    • Same planet, foundation, many differences, beauty in variety
    • Diversity may be a concept that drives the balance of thoughts and feelings of all types of people in their daily actions and thoughts

  • Why care about diversity in business?
  • Diversity is connecting different types to build a bridge across the organization.


    One of the most compelling reasons is the changing face of the workforce of the 21st century.

    The shift in demographics of the U.S. labor pool is startling. During 2005, 85 percent of the new workers entering the workforce were women, people of color or immigrants. In 2004, 58 percent of all bachelor-level college degrees were presented to women (compared to 35 percent in 1960), and 1 out of every 2.5 Americans was a person of color (in 1950, 9 out of 10 Americans were white). These increases have continued and are forecasted to grow geometrically through 2050.

     
  • What's important to people?
  • Diversity is the choice and opportunities available at various points in life. The eye represents one's conscience.


    What's important to this diverse and multi- faceted pool of workers and what's important to business? From our experiences with addressing diversity through LEGO SERIOUS PLAY we have found no universal answer. What we have found is that;

    1) LEGO bricks are a useful tool for thinking about and describing the value of diversity and
    2) When co-workers speak with confidence about what really matters, personally, trust among individuals builds and differences become less significant.
    3) Using the LEGO SERIOUS PLAY methodology to surface, give voice to, and exchange perspectives about the challenges and benefits of diversity creates a win-win scenario for employees as well as their employers.

    Our experience is that a LEGO SERIOUS PLAY diversity session not only provides company leaders with a glimpse into the values of its workforce (real time research), but it also empowers employees to share these views in a non-confrontational environment. The resulting increase in collaboration and productivity and the reduced turnover add immediate value to your bottom line, while minimizing potential liability of discrimination and harassment issues which sometimes result from cultural misunderstandings and disgruntled employees.

     

     
       
    Tel.+1.413.567.0977

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are part of global network of consultancies offering services with LEGO SERIOUS PLAY www.rasmus.us

    Back to Top Cognitive Fitness for Business; SERIOUS PLAY Gazette, October 2007