CASE STORIES
 
 
 
 


Serious Play Gazettes 2008 - 2010
New Opportunities for More Serious Play
New Research Documents the Value of LSP in Real Time
Mobility Begins in the Mind
Build on the Good Ideas of Others
WomenBuild
Corporate Creativity
Embracing Unpredictability
Empowering women in technology
Studying indentity through metaphors
To get different results do something radically different - stop talking

Serious Play Gazettes 2007
Serious Play Gazettes 2005 - 2006


$Account.OrganizationName
New Opportunities for More Serious Play


  • Cost-effective way to engage your team
  • Benefit from deep knowledge
  • We are entering the dawn of a new era in the evolution of LEGO SERIOUS PLAY. Today's jobs ask us to do more with less, and at the same time engage a multi-generational workforce. Our most effective response may be to harvest group wisdom by designing meetings based on the LEGO SERIOUS PLAY methodology, a whole new approach to thinking, communicating and problem solving.

    For the past 10 years, innovative companies around the globe used LSP for strategic planning, team building, diversity, conflict resolution, and project management sessions that have enabled them to:

    • Solve critical organizational issues
    • Develop new products
    • Merge and reorganize operating units
    • Improve strategic planning
    • Communicate mission, vision, and values
    • Strengthen team and organizational units
    • Improve team cohesiveness and morale
    • Improve operational efficiency
    View industry specific case stories

  • Cost-effective way to engage your team
  • In March, 2009, Fast Company named LEGO Group one of "the world's 50 most innovative companies". LSP has been used by at least 6 of those 50 companies.

    Training is now available on how to design and facilitate programs using this powerful methodology at affordable one-time, or two-stage, investment levels. Thanks to the LEGO Group's new distribution model for LEGO SERIOUS PLAY, training may be a cost-effective investment in your future or your organization's future. People trained in how to apply this powerful problem solving tool to harvest group wisdom can now design programs based on the LEGO SERIOUS PLAY methodology without having to obtain a license agreement with the LEGO Company

    Robert Rasmussen, one of the chief architects of the LEGO SERIOUS PLAY methodology, is now offering training. Beginning in June 2010, group trainings will be available in United States and Denmark. Special trainings for a single organization or a group of six or more individuals can be arranged at any location.

  • Benefit from deep knowledge
  • Robert Rasmussen is an educator and business consultant. Previously, he was the Director of Research and Development for the Educational Products Division of the LEGO Group and President of Executive Discovery, the LEGO joint venture charged with bringing LEGO SERIOUS PLAY to market. Literally one of the "fathers" of LEGO SERIOUS PLAY, Robert has personally trained over fifty percent of the global community of LEGO SERIOUS PLAY diploma holders in the world.

    Please send me information about the facilitator training program

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are a group of individuals, who possess unique experiences, skills and an open-minded attitude.www.rasmussen-and-associates.com

    SERIOUS PLAY Gazette, March 2010

    $Account.OrganizationName
    New Research Documents the Value of LSP in Real Time


  • Avoiding the honey-moon effect
  • Shared Language for Project Teams
  • The design of the LEGO SERIOUS PLAY process is based on an extensive body of research on how people, especially adults, learn and how they communicate. New and emerging research is documenting the real-time value of LSP in a variety of workplace settings.

    A three-year study of ways to improve group dynamics in multidisciplinary design teams at the early stages of innovation documents a number of successful applications of LSP within project design teams and between the design team and stakeholders and users. This research was designed and led by Louise Møller Nielsen and the Department of Art and Design at Aalborg University in Denmark.

  • Avoiding the honey-moon effect
  • LSP can help reduce the gap between expectations and accomplishments at the early stages of innovation

    Almost all teams begin projects in high spirits and with high expectations. At the first deadline or milestone, spirit and enthusiasm dampen or completely disappears when it becomes clear that there is a gap between expectations and accomplishments.

    Are there innovative processes to reduce this gap at the early stages of innovation? The purpose of Nielson's research project was to document the ability of artifacts (LSP constructions) to (1) stimulate conversation within the team and between the team and project stakeholders and (2) create shared frames of reference within the team at the early stages of innovation.

    This three-year research project documents the ability of LSP workshops to increase conversation and establish a shared language for project teams ranging from the team changed with designing the next generation of guitar to teams responsible for improving ground support set-up for early stage disaster relief. The study group included traditional manufacturing organizations (such as Daimler) and social service agencies (such as the Red Cross).

  • Shared Language for Project Teams
  • Conversation based processes induced longer dialogues and arguments, with fewer participants involved in the process

    Louise Møller finds that a team meeting is less successful when the participants "leave the concrete matter (the bricks) on the table in favor of a more typical meeting-style discussion. This (conversation based process) induced longer dialogues and arguments, with fewer participants involved in the discussion."

    In sharp contrast, when team members grounded their conversations by referring to their LSP models, "there was a more rapid dialogue, which included all the participants at all times. Sometimes, it was even as if the critical decisions were formalized by a consensus assurance in the group, and subsequently the shared model was not altered, until all participants around the table had given their acceptance of the change."

    Louise Møller Nielsen, September 2009
    PERSONAL- AND SHARED EXPERIENTAL CONCEPTS

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are a group of individuals, who possess unique experiences, skills and an open-minded attitude.www.rasmussen-and-associates.com

    back to top SERIOUS PLAY Gazette, January 2010
    $Account.OrganizationName
    Mobility begins in the mind


  • Open your mind
  • Rule-Breaking Strategy
  • You'll only find unusual solutions by asking unusual questions. Question the status quo, take a different angle and risk a fresh approach. Open minds are essential to discovering new horizons. LEGO SERIOUS PLAY now has demonstrated this consistently for more than 10 years, and established a class of its own: An unparalleled concept for business improvement that surfaces and engages the collective intelligence in organizations.

  • Open your mind
  • Today the market has dozens of SMALL cars that all look alike, but very few SHORT cars. Maybe only one!

    "Does a car need a rear seat bench when it carries an average of just 1.2 occupants in urban traffic? Isn't a large trunk a waste of space - when the engine can be accommodated at the rear? Is size really a measure of safety - when an innovative safety concept offers optimum protection in a vehicle measuring just 3 feet, or 2.69 meters, in length?"

    The developers of the smart for two car did not set out to make a SMALL car. They wanted to make a SHORT car to achieve unprecedented parallel parking abilities. To do that, AND also achieve curb appeal, comfortable seating, good fuel economy and safety, they had to be RULE BREAKERS, both in their own minds and in the drivers' mind. Today the market has dozens of SMALL cars, but very few SHORT cars.

  • Rule-Breaking Strategy
  • Gaining marketing share when competitors are cutting back, quirky Ryanair and Southwest Airlines are two successful rule-breakers in the airline industry

    Success need not be a question of fighting the competition in the usual way or inventing a new market. For by far the greatest number of businesses, it pays more to develop new rules within the industry where they already operate.

    For more than a year we have been part of Jens Refshøj's and Anja Sondrup's work on RULE BREAKING STRATEGY. Our shared goal: To integrate LEGO SERIOUS PLAY with their Rule-Breaking Tools. Multiple pilots demonstrate that the "mind mobility" needed to Rule Break is strongly enhanced by the Rule Breaking nature of LSP itself.

    Rule-Breaking Strategy is winning a new, better position in your industry by challenging - perhaps even breaking - the unwritten rules.

    An English version of the book is currently being prepared. We have partnered with the authors and Robert Rasmussen is certified in using the dedicated Rule-Breaking tools. For more information send an email to rulebreaking @rasmus.us

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are a group of individuals, who possess unique experiences, skills and an open-minded attitude.www.rasmussen-and-associates.com

    SERIOUS PLAY Gazette, November 2009
    $Account.OrganizationName
    Build on the Good Ideas of Others


  • The Speed of Building
  • Bring People Together
  • Design Thinking Creates the Foundation to Build on the Good Ideas of Others

    Change by Design by Tim Brown, the founder of the internationally acclaimed design firm IDEO, introduces readers to design thinking. Design thinking is a problem-solving approach offering creative leaders a blueprint for change.

    Design thinking integrates what is desirable from a human perspective with what is technologically feasible, constructs ideas that have emotional impact as well as functionality, and allows us to express ourselves in media other than words and symbols. Design thinking creates a context and approach to successfully integrate rational and emotional elements.

  • The Speed of Building
  • "The faster we make our ideas tangible, the sooner we will be able to evaluate them, refine them and zero in on the best solutions"

    Brown reflects that LEGOs launched him on a career as a design thinker. According to Brown "it might seem that frittering away valuable time on sketches and models and simulations will slow work down, creating visual representations generates results faster. This seems counter intuitive: surely it takes longer to build an idea than to think one? Most problems worth worrying about are complex, and a series of early experiments is often the best way to decide among competing directions. The faster we make our ideas tangible, the sooner we will be able to evaluate them, refine them and zero in on the best solutions."

    Design has the power to enrich our lives by engaging our emotions through image, form, texture, color, sound, and smell. The intrinsically human-centered nature of design thinking points to the next step: we can use our empathy and understanding of people to design experiences that create opportunities for active engagement and participation.

  • Bring People Together
  • "Face-to-face time cultivates relationships and nourishes teams and is one of the most precious resources an organization possesses"

    One of the key tenants of design thinking is being able to build on the good ideas others. The rise of virtual collaboration---and of airfare-makes it easy to forget the value of bringing people together in the same room. In a hundred years this notion may seem quaint, but for now it is the way to create powerful bonds. Challenge your organization to think about how it can spend more time doing collaborative, generative work that will produce a tangible outcome at the end of the day -not having more meetings.

    Face-to-face time cultivates relationships and nourishes teams and is one of the most precious resources an organization possesses. Make it as productive and creative as possible. Building on the ideas of others is a whole lot easier when the building is happening in real time and among people who know and trust one another. And it is usually a whole lot more fun.

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are a group of individuals, who possess unique experiences, skills and an open-minded attitude.www.rasmussen-and-associates.com

    back to top

    SERIOUS PLAY Gazette, September 2009
    $Account.OrganizationName
    WomenBuild


  • Building Solutions
  • Join the Community
  • Brainchild of Microsoft developer evangelist Asli Bilgin, the WomenBuild program expands over the next twelve months. Microsoft and Yahoo will jointly sponsor a WomenBuild event at the Grace Hopper Conference, the largest technical conference for women in computing.

    Since WomenBuild was first reported in the December 2008 Gazette, the workshop has completed a twelve-city U.S. tour, attracting and connecting talented software developers in Houston, Atlanta, Chicago, Detroit, Minneapolis, New York, Boston, Washington D.C., Orlando, Dallas, San Francisco and Seattle. News of the event was reported via print and on-line sources, culminating in a story in the Washington Times on inauguration day. The program is now global. Australia hosted a WomenBuild workshop in September 2009.

  • Building Solutions
  • In the LEGO SERIOUS PLAY workshop the participant identified and built the challenges they have experienced in the workplace

    Building on the program's success, findings (sample) from over 450 workshop participants were synthesized. This summary of workshop insights allowed a team of 100 Microsoft women and men to begin crafting solutions to address industry-wide barriers to attracting and retaining a diverse talent pool.

    Insights and solutions generated during WomenBuild workshops include:

    • Get females started early in grade school. Develop video games that are female centric. Communicate that there are variable careers besides straight coding
    • My experience is that the perception of a career in technology is that it isn't fun. I think the LEGO building process may help people understand that technology is a career in learning and problem solving.
    • We need to learn as an industry that being "girly" does not distract from being technically well rounded. Build a ladder to overcome the uneven terrain. Use the people and mentors...for help with leveling the playing field.
    • Would like to see this type of LEGO building workshop offered for corporate for team dynamics, maybe through HR departments.

  • Join the Community
  • After having identified the challenges the participants worked out solutions both on a personal and systemic level

    WomenBuild is not only a program, but a growing community that provides access to female role models, resources, and a clear career path. Join women and men from Microsoft and Yahoo on Facebook. For more information on how to have a WomenBuild event at your workplace or conference, contact Asli Bilgin at aslib@microsoft.com or Robert Rasmussen at robert@rasmus. us

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are a group of individuals, who possess unique experiences, skills and an open-minded attitude.www.rasmussen-and-associates.com


    back to top

    SERIOUS PLAY Gazette, July 2009

    $Account.OrganizationName
    Corporate Creativity


  • When You Build in the World.....
  • The Creative Power of Collaboration
  • In the words of creativity guru Marty Nemeier in a recent Business Week article, "For businesses to bottle the kind of experiences that rivet minds and run away with hearts, not just one time but over and over, they'll need to do more than hire designers. They'll need to be designers. They'll need to think like designers, feel like designers, work like designers. The narrow-gauge mindset of the past is insufficient for today's wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale."

  • When You Build in the World.....
  • The Design Management Institute (DMI), the leading international network of design management expertise, has compiled an anthology of resources and best practices to help draw out the creativity that lies hidden in businesses.

    Organized in three sections, "Corporate Creativity, Developing an Innovative Organization" contains a broad spectrum of insights and ideas. The Create section addresses individual and team creativity and reinvigorating creativity in organizations, the Collaborate section explores working in groups and the climate and environment fostering creativity, and the Innovate section provides examples and business case studies of innovative organizations.

    Based on excellence and relevance to understanding creativity and innovation, editors Thomas Lockwood and Thomas Walton selected "When You Build in the World, You Build in Your Mind" by Robert Rasmussen as one of the twenty-six articles showcased in this valuable resource. The article details how LEGO SERIOUS PLAY supports positive interactions among teams of creative individuals so that the power of the team's diverse resources and competencies can be realized.

  • The Creative Power of Collaboration
  • In Britain, a recent survey by the Design Council found that 16% of British businesses say design tops their list of key success factors. Among "rapidly growing" businesses, no fewer than 47% rank it first.

    Creativity in its various forms has become the No. 1 engine of economic growth. The creative class, in the words of University of Toronto professor Richard Florida, now comprises 38 million members, or more than 30% of the American workforce.

    If you are interested in a deeper understanding of why LEGO SERIOUS PLAY is a highly creative tool for teams, check out "Group Genius, the Creative Power of Collaboration" by Keith Sawyer, a psychologist at the University of Washington. Sawyer reveals the hidden dynamics of creativity, tearing down the myth of the "lone genius". The truth is always a story of group genius.

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are a group of individuals, who possess unique experiences, skills and an open-minded attitude.www.rasmussen-and-associates.com

    back to top
    SERIOUS PLAY Gazette, February 2009
    $Account.OrganizationName
    Embracing Unpredictability


  • Expect the Unexpected
  • Build Collective Clarity
  • In today's complex global economy, very few decisions are black and white. Almost every decision has a ripple effect, and many of the ripples are close to impossible to predict. When navigating through uncertain waters, many leaders discover that the collective wisdom of their entire team is the compass to chart the course and steady the vessel.

    Imagine you are part of a business that is struggling because of an unpredictable business climate.. The needs of your most loyal clients are changing. New market opportunities are hard to spot, especially those aligned with your strengths. Some employees are disheartened by losing team-mates due to budgets cuts or other types of restructuring. How can you as a leader build clarity and confidence in a climate of change?

  • Expect the Unexpected
  • Very few things in business are as predictable as gears meshing

    When you are able to access the collective wisdom of your team or organization, new insights and potential actions begin to unfold. Harvesting this collective wisdom can be challenging because it is difficult to change the ways we work and interact. A leader can proclaim "we are going to do things differently around here", and then watch meeting after meeting produce more of the same.

    Traditional ways of working together in companies do not always offer an opportunity for each person to express critical insights. In particular, the over- reliance on assertive verbal interactions that characterizes many business exchanges creates inevitable "winners" and "losers." LEGO SERIOUS PLAY (LSP) takes the unpredictability out of the meeting structure so meeting participants can focus on content; the innovative ideas and previously hidden talents and areas of expertise as they emerge.

    LSP levels the playing field, creating 100 percent engagement and full participation of ALL team members. Wise leaders recognize that the only sustainable source of successful enterprises is the experience, knowledge and imagination present in the people of the organization. Too often, collective wisdom embedded in an organization remains simply an untapped resource.

  • Build Collective Clarity
  • Try this!
    When you have a quiet moment, grab a handful of LEGO bricks and think about the question below while you build a LEGO model that answers the question:

    Thinking about YOUR area of responsibility, where does unpredictability play a major factor in your daily work?


    You will be surprised how the hands-on minds- on combination brings clarity in a flash. Imagine how much insight can be revealed when you engage your entire team in this way of thinking and communicating.

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are a group of individuals, who possess unique experiences, skills and an open-minded attitude. The "Associates" are independent consultants and facilitators.www.rasmussen-and-associates.com

    back to top The Serious Play Gazette December 2008
    $Account.OrganizationName
    LEGO SERIOUS PLAY at Microsoft PDC2008


  • WomenBuild Launch
  • A growing community
  • LEGO SERIOUS PLAY at Google Partner Forum
  • Microsoft programmer/evangelist Asli Bilgin had a flash of insight during a TV interview. Asli was asked what women would like about software development. Alsi responded, "Women who like to solve problems and build with LEGOs would be great software developers." This sparked the idea that Microsoft might be able to form a relationship with LEGO SERIOUS PLAY, weaving together the metaphors of "building" software with LEGO brick building to build creativity and connections among the community of software developers. Asli immediately began speaking to Karen Wilkins-Mickey, Ali Parker and others at Microsoft to gain support for the idea.

  • WomenBuild Launch
  • October 26, 2008, their vision came to fruition when WomenBuild was launched at the Los Angeles Professional Developers Conference (PDC 2008). The aspiration for Asli and her team is to make WomenBuild part of all their major technology conferences. The goal of the WomenBuild program is to help foster creativity, team-building, and community among the global network of software developers, especially developers who are women or from under-represented groups. "Software is about communicating, not just sitting in a cubicle with your head down." The WomenBuild program also has a strong programmatic connection to diversity and working together to create an organizational culture that will attract and hold a diverse labor force. It turns out LEGO bricks are also the perfect metaphor for diversity.

  • A growing community
  • Women and men from the U.S., Australia, France and Denmark, employed by a variety of public and private companies, including Deloitte, KMPG, public utility companies, and Xerox, participated in the program

    The workshop participants felt the workshop was a resounding success. There was enthusiastic agreement about the power of the LEGO SERIOUS PLAY process to create a natural bridge facilitating conversation about the value of different points of view, build on the benefits of diversity through conversation, encourage respect of other people's opinions, and provide a structure which supports the voices of women. Women leaders throughout the Microsoft community felt inspired to apply their natural skills of connecting, supporting and moving forward to make technology accessible to everyone.

    WomenBuild is already creating a buzz in the software community. The program attracted the attention of journalists, podcasters and bloggers and established a growing community on Facebook. In the words of Microsoft's Mark Hindsbo, the LEGO name, Danish for "play well together", is the perfect context for Microsoft's aspirations for the WomenBuild program.

  • LEGO SERIOUS PLAY at Google Partner Forum
  • Recently Lewis Pinault and Mark Hansen from the LEGO Company presented at the Google Zeitgeist event to share LEGO SERIOUS PLAY and LEGOs approach to creating a more collaborative future. You can see their presentation on YOUTUBE

    We wish you a joyful holiday season and a successful and playful new year.

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy.
    We unlock the collaborative power of teams by building answers in real-time to workplace challenges related to Teambuilding, Diversity, Merger, Strategy, Innovation, Culture and Systems. We are part of global network of consultancies offering services with LEGO SERIOUS PLAY. www.rasmus.us

    USA +1.413.348.7190
    DK + 45.64.47.20.80
    robert@rasmus. us

    back to top
    $Account.OrganizationName
    Studying Identity Through Metaphors


  • Be the Hero of Your Own Story
  • LEGO SERIOUS PLAY in Chile
  • LEGO SERIOUS PLAY in Germany

  • In a study of how people view their own identities and the influences on their identities, David Gauntlett, Professor of Media and Communications at the University of Westminster in London, had 79 people, between the ages of 19 and 72, participate in four-hour LEGO SERIOUS PLAY workshops. He concluded that using the visual and creative LSP process helped conscious or previously-not-quite conscious ideas emerge in the form of LEGO shapes, figures and animals. It was a colorful, appealing and straightforward research medium that almost all the participants loved.

  • Be the Hero of Your Own Story
  • Participants found that LEGO SERIOUS PLAY enabled them to communicate complex ideas about their identities


    David Gauntlett is an advocate for the power of building in metaphors (instead of the more traditional word-based interviews and questionnaires) in social research. In Creative Explorations, Gauntlett illustrates that metaphors enable people to capture complex ideas, often with a number of facets, in a simple visual form. The visual form of the metaphor allows people to assign language to ideas and feelings that they might not be able to put into words.

    Gauntlett goes on to say "many people are inexperienced in transferring their thoughts about personal or social matters into the kind of talk that you would share. It can also be difficult to talk instantly about abstract concepts such as identity or emotion. If participants are invited to spend time in the reflective process of making something, however, they have the opportunity to consider what is particularly important to them before they are asked to generate speech."

    Metaphors are Clearer Than Words. In this research the identity models built with LEGOs were "complex and often rather beautiful". Each person saw him or herself as the hero(ine) of their own story, moving away from historical ties toward greater stability, fulfillment and engagement with the world. For more information, see http://artlab.org. uk/l ego.htm

  • LEGO SERIOUS PLAY in Chile
  • 500 leaders from all areas related to work, or enterprises, participated in this three-hour program

    Santiago, Chile, August 27, 2008
    Lucio Margulis and Robert Rasmussen led the opening LEGO SERIOUS PLAY workshop for the annual PERCADE (Personnel, Competencies, Development) Conference.
    The LSP workshop was organized and facilitated in cooperation among PERCADE, Juego Serio and Catanaria.

  • LEGO SERIOUS PLAY in Germany
  • Strategic Play and LEGO together faciltated eight trial workshops at "Zukunft Personal", Europe's largest HR exhibition in Cologne, Germany . The interest focused mainly on using LSP to speed up change management processes, teambuilding and employer branding

       

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy.
    We unlock the collaborative power of teams by building answers in real-time to workplace challenges related to Teambuilding, Diversity, Merger, Strategy, Innovation, Culture and Systems. We are part of global network of consultancies offering services with LEGO SERIOUS PLAY. www.rasmus.us

    USA +1.413.348.7190
    DK + 45.64.47.20.80
    robert@rasmus. us

    back to top Stop talking - The Serious Play Gazette June 2008
    $Account.OrganizationName
    To get different results do something radically different - stop talking


  • 80% of restructurings fail
  • Break the "meeting dynamics"
  • The need for new stories
  • "I am an HR manager in a Fortune 500 company, and I have been tasked with implementing a new performance management process - the latest in a series of changes that we have had to adapt to and roll out after a merger late last year. I am getting the sense that my team is a little burned out and I wonder about their ability to enthusiastically get behind this latest change. What suggestions do you have?"

  • 80% of restructurings fail
  • Consider just one variable that often goes unspoken in a merger - the "winners" and the "losers" in the process. Most senior leadership teams take great pains to stress that mergers are the synergistic combination of goals. But we all know that this simply is not true.

    Chances are that you and your team have all been talking, for what seems like years now, about all of these changes, communicated by memos, flip charts and power point presentations. Research suggests that close to 80 percent of corporate or department "restructurings" fail. If you are not seeing new results from just talking - using words, whether spoken aloud or captured on flipcharts or in meeting minutes - try something really different. Try building or creating something together with LEGO SERIOUS PLAY and build trust - literally -and deeper understanding of one another in the process.

    Because LEGO SERIOUS PLAY is an expressive language that accesses deep or subconscious knowledge, workshop participants are able to build concrete models of abstract words and ideas. Getting clear on the abstract is particularly useful in times when our "stories" need to shift at a deep level. Given time, we may all eventually "get there," but the process can be supported, enhanced, and speeded up if you take a little time and "work the process."

  • Break the "meeting dynamics"
  • Deep change (like the merger of two different corporate cultures) is very, very difficult to achieve. In fact, studies of coronary bypass surgery patients have shown that people would - literally - rather die than change.

    Metaphors are particularly helpful in deep change and to build new stories. They can serve as the gateways to different levels of understanding and perspectives. Using metaphors can enable you to construct something - literally - outside of yourself onto which you can project a story. A process, such as LEGO SERIOUS PLAY, that uses your kinesthetic, visual, auditory, and spatial senses can help you tap into subconscious creativity that gets suppressed in times of stress. Working kinesthetically can also help to break free of typical "meeting dynamics" when one or two people (adept wordsmiths or extreme extraverts) tend to dominate, while others get only a few words in edgewise.

    When faced with a major change, such as a merger, people need to be able to tell a very different story about who they are, what they know, and for and with whom. When the "story line" has radically changed - we work for a new organization, the organization has radically changed its focus, our roles have changed significantly - people can find it hard to build a coherent story, at least until they have really gotten accustomed to the new state. It can be helpful to see "the story" as something temporarily outside themselves - as something that is not just the usual stream of conversation in their own heads.*

  • The need for new stories
  • *Taken by permission from the Linkage Inc's
    June 2008 LINK&LEARN eNewsletter.
    For full article click here.

       
    Tel.+1.413.348.7190

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are part of global network of consultancies offering services with LEGO SERIOUS PLAY www.rasmus.us


    back to top Benefiting from Diversity; SERIOUS PLAY Gazette, February 2008
    $Account.OrganizationName
    Personnally, what does diversity mean to you?


  • Why care about diversity in business?
  • What's important to people?

  • We recently asked participants in a LEGO SERIOUS PLAY diversity workshop in the US to build a response to this question. Here is a sample of responses:

    • Diversity is blending together all kinds of shapes and colors linked together to provide the platform for their lives
    • There have to be long pieces, short rectangles, slanted pieces, flowers, circles and they can all move separately
    • Same planet, foundation, many differences, beauty in variety
    • Diversity may be a concept that drives the balance of thoughts and feelings of all types of people in their daily actions and thoughts

  • Why care about diversity in business?
  • Diversity is connecting different types to build a bridge across the organization.


    One of the most compelling reasons is the changing face of the workforce of the 21st century.

    The shift in demographics of the U.S. labor pool is startling. During 2005, 85 percent of the new workers entering the workforce were women, people of color or immigrants. In 2004, 58 percent of all bachelor-level college degrees were presented to women (compared to 35 percent in 1960), and 1 out of every 2.5 Americans was a person of color (in 1950, 9 out of 10 Americans were white). These increases have continued and are forecasted to grow geometrically through 2050.

     
  • What's important to people?
  • Diversity is the choice and opportunities available at various points in life. The eye represents one's conscience.


    What's important to this diverse and multi- faceted pool of workers and what's important to business? From our experiences with addressing diversity through LEGO SERIOUS PLAY we have found no universal answer. What we have found is that;

    1) LEGO bricks are a useful tool for thinking about and describing the value of diversity and
    2) When co-workers speak with confidence about what really matters, personally, trust among individuals builds and differences become less significant.
    3) Using the LEGO SERIOUS PLAY methodology to surface, give voice to, and exchange perspectives about the challenges and benefits of diversity creates a win-win scenario for employees as well as their employers.

    Our experience is that a LEGO SERIOUS PLAY diversity session not only provides company leaders with a glimpse into the values of its workforce (real time research), but it also empowers employees to share these views in a non-confrontational environment. The resulting increase in collaboration and productivity and the reduced turnover add immediate value to your bottom line, while minimizing potential liability of discrimination and harassment issues which sometimes result from cultural misunderstandings and disgruntled employees.

     

     
       
    Tel.+1.413.567.0977

    Robert Rasmussen & Associates LLC is a LEGO SERIOUS PLAY Consultancy. We build answers in real- time for challenges related to Strategy, Innovation, Identity, Team Building, Culture and Systems. We are part of global network of consultancies offering services with LEGO SERIOUS PLAY www.rasmus.us

    Back to Top Cognitive Fitness for Business; SERIOUS PLAY Gazette, October 2007